Pink Triangle Issue
80 years ago, gays were taken to concentration camps and marked with a Pink Triangle as a sign of their homosexuality. Today, gays are still persecuted in over 70 countries and even taken to concentration camps. That is why we reclaimed the Pink Triangle at a press conference – as a sign of hope and as a start of an immersive PR campaign. We brought the symbol to TV, a special print issue, billboards with controversial headlines and a unique visual online petition. With all of this, we sparked a global conversation and finally placed the issue of LGBT freedom at the UN.