PARISIAN ROAD SAFETY AUTHORITY
THE VIRTUAL CRASH BILLBOARD
In France, and particularly in Paris and its suburbs, pedestrians are disobedient towards road safety rules. In the past year, ± 4500 persons were injured or killed due to imprudent behavior. To change behaviors, nothing has more impact than the experience of danger. We thought: Why does always an accident has to happen first to make people realize the danger?
The creative idea of this campaign was born: make people experience the fear of getting hit by a car and transform this individuals’ experience into a raised awareness mass campaign targeting the largest number of people.
Impact – without an impact.