Instagram Takeover
Instagram Takeover

Instagram Takeover

The Instagram photo-sharing service has 100 million users worldwide. Until today the platform doesn’t have any bookable advertising space. With "Instagram Takeover" we have summarily changed that and hijacked the users’ hashtag-based photostreams.

Where hashtags matched a flight destination in Switzerland, such as the International Motor Show in Geneva, users would unexpectedly come across flight offers from SWISS. (e.g. #genevamotorshow, #genevacarshow or #salonautogeneve)

And, of course, every flight could be booked immediately without the user having to leave the Instagram app — making this the first, genuine sales campaign on Instagram.

Hijacking Instagram Picture 1
Hijacking Instagram Picture 2
Hijacking Instagram Picture 3